In June, Burt Intelligence’s US team went to the AdMonsters Ops 2022 conference to connect with peers and host a keynote session with David Rowley from News Corp and our CEO Carl Leskinen. They discussed the data science talent gap and how technology can alleviate the problem. We had a…

Last week, Carl Leskinen, CEO and co-founder of Burt Intelligence, and Joseph Zappa, managing editor of Street Fight magazine, discussed how next-gen AI tools would change Ad Ops’ workflow, purpose, and impact within a company and how solutions like Burt Intelligence pave the way toward that transformation. Click here to…

Overexposure diminishes video inventory strengths. Engaging and attention-grabbing at first, a video ad can quickly become an eye-sore and cause nothing but an annoyance to a user, with all that that implies. Frequency capping is an absolute must for a successful video ad campaign. However, the market isn’t fully “inhabited” yet, supply doesn’t meet demand, and publishers find themselves showing the same creatives to the user over and over again inadvertently. What are they to do in this situation?

Ad ops are buried under data, dozens of systems and dashboards that are challenging to navigate, prioritize, and utilize to their fullest potential. We want to change that and help publishers and brands make the best possible business decisions: data-driven, timely, and impactful. Burt Intelligence unifies hundreds of data sources…

In a couple of days, on March 6–9, you can meet us at AdMonsters PubForum in St. Petersburg, Florida — AdMonsters are back at it again, pulling together all the best media experts to crack the burning industry questions of 2022. Identity, mobile, programmatic guaranteed, contextual advertising — you name it, they have it. We just couldn’t miss such a forum. So if you happen to be at the event…

Einat Naveh was a senior manager in Digital Ad Sales and Finance Business Intelligence at Viacom/CBS. When CBS decided to adopt Burt Intelligence solutions into their ad revenue analytics, she was one of those who got a first-hand experience of working with Burt tools. Now, she is guiding other media companies on how to reclaim days of data wrangling and spend them on actual business intelligence analytics with Burt.

At Burt Intelligence, we deeply believe in the importance of the data-driven approach to the decision-making of any scale and in any field. And we are not alone in our beliefs — this trend has been gaining more and more traction. However, the reality businesses embarking on the data-driven path…

Ad inventory forecasting can give publishers much more than just managing overbooking and under-delivery. It’s a powerful tool for channels and bid strategy, budget planning, and building trustful relationships with buyers. We know that because that’s what our Inventale solution does for publishers and can do for you too. On February 25th, we will showcase how easily and quickly ad ops teams can improve their platform’s performance and secure future growth with the help of Inventale.

In October, Burt Intelligence participated in the AdMonsters AdOps conference, one of the most significant events of the ad-tech community held annually since 2010. — The running theme of Ops 2021 is ‘Clarity for a Complex Digital World.’ …