OPSNY’22: What Privacy-First Strategies Teach Us of the Data and Technology Role in a Media Company?

In June, Burt Intelligence’s US team went to the AdMonsters Ops 2022 conference to connect with peers and host a keynote session with David Rowley from News Corp and our CEO Carl Leskinen. They discussed the data science talent gap and how technology can alleviate the problem.

We had a great time learning about different ways companies reinvent themselves to prepare for the industry changes and saw an interesting shift in the ways they value and use data. Spoiler: the demand for data specialists isn’t going down anytime soon.

Learn more about why using your own data has become such a non-trivial issue and what solution we propose in our blog post.