Carl Leskinen, CEO of Burt Intelligence, in an Interview on Data and Decision Intelligence for Forbes

At Burt Intelligence, we deeply believe in the importance of the data-driven approach to the decision-making of any scale and in any field. And we are not alone in our beliefs — this trend has been gaining more and more traction.

However, the reality businesses embarking on the data-driven path find themselves in is that they spend millions of hours (and dollars) gathering data with barely any time left to actually obtain insights hidden in it. That’s where data analytics tools such as Burt Intelligence come to the rescue.

Carl Leskinen, co-founder and CEO of Burt Intelligence, talked with Gary Drenik, CEO of Prosper Business Development, on the present and the future of data analytics in online advertising for the “Leadership Strategy” column on Forbes. Check out the full interview here.