Planning Video Ad Inventory: Why Frequency Capping is Crucial and What Tools to Use

Overexposure diminishes video inventory strengths. Engaging and attention-grabbing at first, a video ad can quickly become an eye-sore and cause nothing but an annoyance to a user, with all that that implies. Frequency capping is an absolute must for a successful video ad campaign.

However, the market isn’t fully “inhabited” yet, supply doesn’t meet demand, and publishers find themselves showing the same creatives to the user over and over again inadvertently. What are they to do in this situation?

Check our new blog post, where we go over the power of audience planning in preventing delivery issues and why Excel or a built-in ad server tool won’t cut it.