Burt Intelligence at the AdMonsters Publisher Forum 2021
AdMonsters AdOps conference went so well that we just didn’t want to say goodbye. So on November 7–10, the Burt Intelligence team went to San Diego, California, to yet again connect with ad-tech and digital media leaders at the AdMonsters Publisher Forum.
As was the case last time, Burt Intelligence sponsored the event, and Burt’s CRO Alex Calic went on stage to share his take on ad-tech trends and the latest developments.
Discussions expectedly revolved around implications of the pending third-party cookies demise and privacy:
- How to solve for identity in a holistic, compliant, and effective way without ruining the user experience
- When contextual vs. personalized ads are optimal
- What is zero-party data (the one users share intentionally), and how to build trustful relationships
- The challenges and promises of CTV
- How to combine subscriptions and ad monetization — moreover — how ad-monetized media can compete with subscription-based media.
Facing the need to stack identity tech, attendees brought up supply path optimization and evaluating tech partners in general, and the problem of data leakage and the increased risk of running into malvertisers. Speaking of malvertisement: ads.txt needs good hygiene. Otherwise, a poorly filtered bulky list can even facilitate fraud and invalid traffic.
Another major theme was content and revenue. Great content leads to high revenue — nothing new here. What is often overlooked is the feedback loop — post-event reporting should inform your next steps. These insights inform your strategic vision of a better product. To utilize this data, a business should align its teams’ processes. It encourages teammates to expand their skillset and opens new career paths for them. That’s what makes building hybrid teams and leveraging the Chief Revenue Officer position a compelling business approach.
What we really love about the Publisher Forum is that it cuts to the chase. Publishers and ad-tech providers share actual practices and use cases and engage the audience, turning sessions into masterclasses, brainstorming, and incredibly valuable networking.
Though we might be a little biased as Burt Intelligence and Inventale solutions are purposed to detect and resolve issues in one’s ad network, we believe that proactively working and learning together should be the standard for the way publishers and ad-tech organizations continue to innovate.
There was so much more we could have covered from this impactful event — but we’ll wrap up here. Publisher Forum 2021 was as insightful and energizing as any other AdMonsters’ event. So we highly encourage you to pay a visit yourself next year and look forward to seeing you there!
Originally published on Inventale’s blog.
